CRAFTING INVISIBLE LUXURY
30 March - 02 April, 2026
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CATALONIA, SPAIN
An intimate 3-day immersion for established planners ready to learn the invisible architecture behind unforgettable events.
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LEARN / CONNECT / RECHARGE
The best experiences feel effortless and magical, which means the structure holding them together is invisible. Experience designers in other industries (museums, art installations, immersive theater, experiential marketing activations, hospitality) use specific principles: emotional pacing, sensory layering, narrative architecture, threshold design. Wedding planners don't typically use these terms. But they're exactly what separates immersive from pretty. Once you see the framework, you can't unsee it. And you can use it deliberately.
Join experience designers Julie Comfort and Lisa Thaens at a beautiful villa in Catalonia for three nights and two intensive training days. We've designed this retreat to do three things: give you a repeatable framework for experience design, reignite your creative energy, and connect you with a small cohort of ambitious peers.
We intentionally keep this retreat intimate so there's room for real collaboration and connection. Days are spent immersed in design thinking, prototyping, and hands-on practice with our empathy-driven approach. And since every detail is designed by two professional experience designers, the event is a full immersion in the methodology where you don’t just learn about it, you get to fully live it.
You'll return home with a framework that integrates seamlessly into your current workflow, the language to articulate your approach to discerning clients, and the confidence to command fees that reflect the depth of what you create.
Watch my short talk about Invisible Luxury
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Watch my short talk about Invisible Luxury 〰️
IS THIS YOU?
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You've mastered the logistics and aesthetics, but you've hit a creative ceiling with traditional planning approaches
Clients are asking for more immersive guest experiences and you struggle to translate that into specific design decisions
You're booked but not creatively fulfilled, repeating variations of what's worked before rather than pushing boundaries
You want the vocabulary and framework to articulate what you do intuitively, so you can sell your vision with confidence
You're craving connection with fellow creatives who are ambitious, curious, and ready to evolve beyond what the industry considers best practices
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ITINERARY:
Monday, 30 March
5:00PM group pick up in Plaça Catalunya, Barcelona, soft landing, meet and greet, slow dinner together, evening ritual
Tuesday, 31 March
Coffee and breakfast on the patio, first training session, lunch and siesta, second training session, dinner
Wednesday, 01 April
Relaxed morning, third training session, lunch and siesta, last training session, dinner, closing ritual
Thursday, 02 April
Breakfast together, shared ride back to Barcelona, drop off by 11:30AM in Plaça Catalunya.
Optional: If you are staying in the area we will plan a shared activity Thursday afternoon in Barcelona for anyone who wants to join.
The training days will be long days, but there will be breaks throughout for rest and reflection. Expect to be on the Spanish schedule with a late lunch, afternoon siesta to take a break or connect with other participants, and late dinners.
SESSIONS
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Over two immersive days you’ll learn the psychology behind emotional engagement and how to intentionally craft moments that move people. Learn to design for emotion using our signature framework to foster authentic connection, resonance, and value.
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How to lead with empathy and generosity.
Developing an experiential mindset
Understanding the underlying needs
Identifying risks and pain points
Core meanings
Defining a guiding intention
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How to guide presence and attention.
The elements of experience design
Framing an experience
Tradition versus personalization
Mapping the Journey
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How to engage emotionally.
Starting with emotions
The Experience Model
Designing for The 3 Types of Pleasure
Integrating the Arts
Sensory Anchors
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How to shatter expectations.
Priming guests for transformation
Understanding memory
Transformation through storytelling
Prototyping and testing
Integrating it into your current workflow
MEET YOUR HOSTS
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Julie Comfort &
Lisa Thaens
Julie and Lisa are both experts in designing experiences, gatherings, and events that foster and deepen connection. They love creating moments that enable people to engage more fully with life and each other. Their individual and collaborative work is an invitation to slow down, to taste, to listen, and to reconnect with our senses, our stories, and one another.
WHAT’S INCLUDED
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Two immersive days of hands-on training with two expert experience designers (and a small group of like-minded planners).
Three nights of accommodation in a private room in a gorgeous luxury villa within one hour of Barcelona, Spain.
Three healthy and delicious breakfasts, lunches, and dinners by a local chef.
Shared transportation to and from Barcelona city center.
A beautiful, restorative environment, to step away from the daily grind while being recharged by nature, nourishing food, great company, and creative inspiration. Not just a training, but a retreat you will come away from with renewed vigor, inspiration, and energy for your business.
A signature framework for designing weddings that move people, along with guided exercises to apply the framework to your own client projects.
Design tools and worksheets you can use immediately in your business.
Special gifts and surprises.
A certificate of completion recognizing you as a trained experiential event designer.
Please note that travel to Spain is not included.
READY TO TRANSFORM THE WAY YOU DESIGN EVENTS?
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You're already designing experiences intuitively. You know how to create a moment, build anticipation, make guests feel something. But what if you could do it systematically? What if instead of relying on instinct and hoping it lands, you had a repeatable framework that guaranteed that emotional impact every single time?
Your work deserves to stand apart. After this training, you’ll be able to deliver something that very few planners can: events that feel deeply personal, wildly elevated, and that make every guest feel seen. Events that feel effortless because the structure holding them together is invisible.
$2785 Per Person, single occupancy
$2225 Early Bird (first 5 spaces, save $560)
A $1500 deposit is required to hold your spot with the balance due four weeks before the retreat. Spaces are very limited to keep the experience intimate. $250 discount per person for friends/partners sharing a room.
