EXPERIENCE DESIGN FOR EVENT PLANNERS
Catalonia, Spain
30 MARCH - 02 APRIL, 2026
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A multi-day immersive training for wedding, event, and retreat planners who want to create gatherings and events that feel even better than they look.
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LEARN / CONNECT / RECHARGE
Join us at a beautiful villa in Catalonia, Spain for three nights and two transformative training days designed to reignite your creativity, sharpen your eye for meaning, and position your work at the highest level of emotional and experiential luxury. We intentionally keep this retreat small so there are more opportunities to connect.
In today’s market, every planner delivers beauty. But clients aren’t craving more beautiful. They’re craving more meaningful. The event planners who rise above the noise are the ones who can design for emotion. The ones who know how to make guests feel part of something bigger. The ones where every detail seems to mean something, where the energy just flows, and guests leave feeling more connected than when they arrived. The kind of events that turn visual design into emotional impact.
Experience Design is a design practice where the emotional journey of an individual or group is the focus. It’s a growing field that rethinks how meaning and value are created, often by taking a holistic, human-centered approach to design. While it is a growing design field rapidly expanding into the corporate world from immersive art experiences, marketing immersions, and purposeful touch points within the hospitality industry, it is still largely overlooked as a design practice within the events industry.
Experience design can elevate every event you design into the kind that moves people. Learn how to stand out in a saturated market, increase client satisfaction, and justify higher fees with an intuitive process and framework that integrates seamlessly into your current workflow. With a combination of theory, creativity, and practice, this training will give you a fresh, inspiring approach that will make you fall in love with events again. You will leave with a cache of practical tools you can implement into your client’s events immediately. And since every detail is designed by two professional experience designers, the event is a full immersion in the methodology where you don’t just learn about it, you get to fully live it.
IS THIS YOU?
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You’re a wedding planner, event planner, or retreat host ready to go beyond logistics and aesthetics to master the art of experience design.
You want to be creatively inspired and fall in love with events again.
You crave a creative edge that makes your work stand out in a saturated market.
You want your clients to say, “I don’t know what it was, but it felt incredible.”
You need a rejuvenating escape with like-minded creatives to connect and recharge
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ITINERARY:
Monday, 30 March
Afternoon pick up in Barcelona, soft landing, meet and greet, slow dinner together, evening ritual
Tuesday, 31 March
Coffee and breakfast on the patio, first training session, lunch and siesta, second training session, dinner
Wednesday, 01 April
Relaxed morning, third training session, lunch and siesta, last training session, dinner, closing ritual
Thursday, 02 April
Breakfast together, shared ride back to Barcelona.
Optional: If you are staying in the area we will plan a shared activity this afternoon in Barcelona for anyone who wants to join.
The training days will be long days, but there will be breaks throughout for rest and reflection. Expect to be on the Spanish schedule with a late lunch, afternoon siesta to take a break or connect with other participants, and late dinners.
SESSIONS
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Over two immersive days you’ll learn the psychology behind emotional engagement and how to intentionally craft moments that move people. Learn to design for emotion using our signature framework to foster authentic connection, resonance, and value.
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How to lead with empathy and generosity.
Developing an experiential mindset
Understanding the underlying needs
Identifying risks and pain points
Core meanings
Defining a guiding intention
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How to guide presence and attention.
The elements of experience design
Framing an experience
Tradition versus personalization
Mapping the Journey
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How to engage emotionally.
Starting with emotions
The Experience Model
Designing for The 3 Types of Pleasure
Integrating the Arts
Sensory Anchors
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How to shatter expectations.
Priming guests for transformation
Understanding memory
Transformation through storytelling
Prototyping and testing
Integrating it into your current workflow
WHAT’S INCLUDED
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Two immersive days of hands-on training with two expert experience designers (and a small group of like-minded planners).
Three nights of accommodation in a private room in a gorgeous luxury villa within one hour of Barcelona, Spain.
Three healthy and delicious breakfasts, lunches, and dinners by a private Spanish chef.
Transportation to and from Barcelona.
A beautiful, restorative environment, to step away from the daily grind while being recharged by nature, nourishing food, great company, and creative inspiration. Not just a training, but a retreat you will come away from with renewed vigor, inspiration, and energy for your business.
A signature framework for designing weddings that move people, along with guided exercises to apply the framework to your own client projects.
Design tools and worksheets you can use immediately in your business.
Special gifts and surprises.
A certificate of completion recognizing you as a trained experiential event designer.
Please note that travel to Spain is not included.
READY TO TRANSFORM THE WAY YOU DESIGN EVENTS?
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Your work deserves to stand apart. After this training, you’ll be able to deliver something that very few planners can: events that people feel in their bones, not just admire on Instagram.
$3185 Per Person, single occupancy
$2575 Early bird (first 5 spaces)
Spaces are very limited to keep the experience intimate. $250 discount per person for friends/partners sharing a room.
