The Human Behind

The Experiential Wedding

Julie Comfort

Originally from New Jersey, I have lived all over the world including California, Indonesia, Texas, Costa Rica, Mexico, New York, and now Berlin. For 10 years I worked as a destination wedding photographer, shooting more than 250 weddings across five continents, spanning a staggering number of countries, cultures, and traditions. As the documentarian of weddings I had the unique perspective of straddling the line between participant and observer, witness and storyteller. From an Ethiopian Melse in Brooklyn, to a traditional Vietnamese betrothal ceremony in Australia, my diverse experiences have made me particularly interested in the histories, traditions, and possibilities surrounding weddings, particularly at the intersection of multiple cultures. 

After moving to Europe in 2015, I left photography to study Experience Design at Kaospilot in Århus, Denmark, human-centered design at IDEO, and creative sustainability as a resident at the University of Ideas in Biella, Italy. I’ve since dedicated myself to conceptualizing, producing, and consulting on experience design rooted in emotional provocation and nourishing human connection. When the worldwide pandemic interrupted in-person events, I found myself revisiting my deep curiosity for the ways experience, emotion, and identity intersect to inform how we gather, celebrate, and signify important life transitions, especially when the world forces us to reconsider both our how and our why.

Weddings can be more meaningful, more moving, and more memorable if we put the human experience at the center of the design process. Combining strategic design methodologies with wild creativity, I dream up inventive ideas infused with deep empathy for the messiness, tenderness, and vulnerability of being human. The impact is transformative experiences people can’t stop raving about.

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Why I do this

At the more than 250 weddings I’ve attended, I often noticed a gap between the couple’s vision and the guests’ experience. Here’s why I’ve made it my mission to close this gap by offering a holistic approach to designing weddings around meaning and engagement. 

 
 

I love people

We are all a beautifully complex mix of emotions, needs, desires, and relationships. As technology becomes more integrated into our lives, I’m drawn to real, human experiences that build and foster genuine connections. I believe our gatherings should focus on our favorite people, not just our favorite colors.

I’m moved by a good story

People remember and retell experiences as stories. It’s how we connect, how we process information, and how we make memories that last a lifetime. Our work together focuses on answering the question, “What story do you want someone to tell about this experience?”

I believe in magic

The experiences that truly stick to our bones are the ones that shatter our expectations, that connect to a deep, sacred part of us, and that seem almost inexplicably magical. The workings of a well-designed experience are almost invisible, leading to moments that feel truly miraculous.

 

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