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INVISIBLE LUXURY
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THE ART OF DESIGNING EMOTIONALLY TRANSFORMATIVE WEDDINGS
✺ INVISIBLE LUXURY ✺ THE ART OF DESIGNING EMOTIONALLY TRANSFORMATIVE WEDDINGS
WATCH THE VIDEO
A NEW APPROACH for CLIENTs WHo WanT ConnecTion, NoT ConvenTion
Say goodbye to generic. This modern, heartfelt approach to wedding planning will help you consistently deliver weddings that feel authentic, personal, and unforgettable, for both clients and their guests.
WHAT’S INSIDE
Are you ready to turn your weddings into a truly magical experiences that your clients and their guests will be talking about for years?
In this 17-minute talk, originally created for the Wedding Summit Series: Luxury Edition, I teach a simple holistic framework for engineering the invisible moments and touchpoints that create lasting memories, and cover how to position experience design as the ultimate luxury offering, shifting client conversations beyond tangible deliverables to include meaningful emotional engagement.
✦ Master the principles of invisible luxury in wedding design
✦ Create signature moments using a simple, holistic framework
✦ Expand services beyond logistics to emotional engagement
✦ Deliver memorable guest experiences that last a lifetime
WHAT PEOPLE ARE SAYING ABOUT
INVISIBLE LUXURY
“I absolutely LOVED the talk and felt so inspired and creatively energized afterward. My mind was buzzing with new ideas and ways to elevate my work.”
MARIAH, planner
“I’ve been truly inspired by the incredible work you do! The way you approach experiential planning really resonates with me, as it aligns beautifully with our brand and the kind of clients we already attract, those seeking elevated, intentional, and guest-focused events.”
CASEY, planner
"You truly spoke to what I love the most in weddings, connection, experiences that go beyond traditions. The invisible luxury that connects everyone who experience those moments together."
DARIEN, photographer
REady To ENSURE ALL yoUr weddingS ARE UnforgeTTable?
Invisible Luxury is free to watch for a limited time. Start creating weddings that move people in all the right ways.
ABOUT JULIE COMFORT
I have worked in the wedding industry for over 16 years, first as a high-end destination wedding photographer, and now as an experience designer. Outside of the wedding industry I also teach experience design at Kaospilot and the Catalyst Institute in Berlin, with a focus on designing for inclusivity, collaboration, and connection.