SERVICES
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As your experience designer, I craft the emotional journey of your celebration, transforming your wedding from a beautiful event into an immersive story that guests will feel connected to from start to finish.
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GUESTS WILL SAY IT WAS THE BEST WEDDING EVER. AND MEAN IT.
Why add an experience designer to your wedding team?
An experience designer works alongside the wedding planner, handling the emotional and narrative aspects while the planner manages the practical details.
This collaborative approach leads to weddings that guests describe as "unlike any other" and "felt exactly like the couple." The investment pays off through deeper guest engagement, more meaningful memories, and a celebration that goes beyond pretty to become truly transformative.
Create moments that surprise and delight
Beyond pretty photos, design unexpected touchpoints that engage all senses and ensure practical details serve a deeper purpose.
Turn guests from spectators into participants
Craft experiences that connect loved ones to the journey in meaningful ways.
Find the sweet spot between tradition and personalization
Honor what matters while creating fresh experiences that reflect who you are today and discover meaningful elements that make your celebration authentically yours.
EXPERIENCE DESIGN FOUNDATION
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Transform your event from beautiful to unforgettable.
Whether you’re a wedding planner refining a client’s concept or a couple designing your own celebration, this one-hour session brings expert eyes and creative insight to your event. Together, we’ll uncover opportunities to deepen emotional impact, elevate the guest journey, and add moments of true meaning and connection.
To read some case studies of the Experience Design Foundation in practice, click here.
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✦ A detailed pre-session questionnaire to capture your vision, values, and event details
✦ A 60-minute 1:1 review call where we walk through your event plan with an experiential lens
✦ Personalized recommendations for sensory details, rituals, and touchpoints that enhance emotion and flow
✦ A summary document highlighting key insights and next steps
✦ A comprehensive workbook if you wish to continue the process on your own, including 50 ideas you can steal for your event
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$450
Available for couples and planners
FULL EXPERIENCE DESIGN SERVICES
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Our team will design the full guest experience of the wedding, from the moment guests first hear about it to months later when they reminisce about it. We craft the emotional journey of the celebration, transforming the wedding from a beautiful event into an immersive story that guests will feel connected to from start to finish. Read some case studies of fully experience-designed weddings here.
Experience Design works best when developed in collaboration with a skilled coordination team, so this service is only available to wedding planners. If you are a couple interested in full experience design for your wedding, please have your planner get in touch with us.
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✦ A custom Experience Map, a detailed experience strategy plan tailored to the couple and their unique wedding
✦ Personalized recommendations for guest engagement, rituals, and sensory experiences for each stage of the journey
✦ A clear social flow that keeps guests comfortable, engaged, and connected
✦ A streamlined roadmap to seamlessly bring the vision to life.
✦ Email support for 4 weeks
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Prices are project based depending on the size and scale of the wedding, but begin at $3750. Apply below for a custom quote, or book a complimentary call with me to discuss the wedding you are planning.
If you have previously booked the Experience Design Foundation, the cost can be applied to Full Experience Design Services.
RETAINER SERVICES
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Available exclusively to returning clients, this monthly retainer gives you ongoing access to high-level experience design for every wedding you take on. I elevate your brand with a distinctive guest experience that sets you apart, designing seamless, high-touch moments from arrival to farewell. I handle the full experience design for each event, refining layouts, transitions, and rituals to reduce social friction and amplify connection. It is the closest thing to having an in-house experience designer on your team.
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✦ Elevate your brand with a signature guest experience that sets you apart
✦ I handle the experience design for all your wedding clients
✦ Seamless, high-touch guest experiences tailored to each wedding
✦ I restructure event layouts, transitions, and rituals to minimize social friction and enhance guest connection
✦ Like having an in-house experience designer on your team
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Price varies depending on number and budget of weddings. Book a complimentary call with me to discuss, or click the button below to inquire.
“Julie really knows how to elevate the whole wedding experience with unique, fun and interactive elements that are fitting to the guests. She has plenty of creative ideas ensuring that every moment of the journey is experienced intentionally and joyfully. If you want to create a unique and unforgettable experience for your guests, Julie is your person!”
Sara Lázaro, Wedding Photographer
“I had the pleasure of being the photographer at a wedding Julie designed. Everything about that day felt very personal and true to the couple. It was exactly the kind of intimate atmosphere they wanted to create: beautiful, relaxed and full of meaning.
“Julie is an incredible woman: kind, talented and full of creativity. Working with her was a real joy, and I can only say the best things about her, both as a professional and as a person.”
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THE PROCESS
I have a simple signature framework that I use for experience design that seamlessly integrates into your current workflow. The Experience Design Foundation covers Steps 1 & 2 of the framework, while the Full Experience Design Services covers all four. You can see how all the pieces fit together in actual weddings by checking out our Case Studies. If you want to learn more about this framework and learn it for yourself, please consider joining an upcoming training retreat.
Guiding Intention & Core Meaning
We start out by defining the meaningful outcome you want guests to come away with and the Guiding Intention of the event, the bold vision statement for the event which acts like a compass, aligning every decision from the smallest details to who to invite.
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Design Pillars
From there we highlight the experience design pillars that resonate most. From designing for Belonging and Connection, to Play, Magic, and Awe, we choose the elements that act as the foundation for the experience journey guests will have. You can get the full list of Experience Design Pillars for free here.
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Target Emotions
Then we deep dive into how you want guests to feel at each stage of the journey, from when they first hear about it, to the moment they walk through the door, to the final moments as they say their goodbyes, and even when they remember it later. We get really specific. Not just “we want them to feel at welcome” when they enter, but, “we want them to feel like everyone has been waiting just for them.”
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Touchpoints & Moments
Guided by your intention and emotions, we then design several possible touchpoints, rituals, moments, and experiences that trigger the emotions you want guests to feel, across the entire journey, and including tangible extensions that prolong the experience through reminiscence and reflection. You will receive many more ideas than are feasibly possible to implement, but you choose the ones that resonate most and that fit effortlessly into the flow of the event.
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Let’s Collaborate
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Still have questions? I’m happy to answer any questions or provide more information.
Just fill out the form and I will get back to you within a few days.