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Ideas & Inspiration

Don’t shy away from difficult emotions
Julie Comfort Julie Comfort

Don’t shy away from difficult emotions

It is often assumed that people only want to experience positive emotions—and that especially at weddings we should avoid any negative emotions at all costs—yet so many of life’s most moving and interesting experiences are characterized by a mix of positive and negative emotions.

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The experience of food
Julie Comfort Julie Comfort

The experience of food

Food is incredibly sensual, ensuring that eating is irrevocably entwined with human experience. But beyond its nourishing, aesthetic, and sensory qualities, examining the role food has in the overall wedding experience opens up new possibilities for pleasure and connection.

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What is experience design, and why does it matter?
Julie Comfort Julie Comfort

What is experience design, and why does it matter?

The famous Maya Angelou quote, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel,” is incredibly accurate when it comes to weddings.

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